- Engage C&M
- Brand
- Campus Communications
- Media & News
- Social
- Web
- Events Calendar
Photography
Photography plays a crucial role in bringing our brand to life.
Style
Primary images
Our primary images are colour in a photojournalistic style. These photos tell stories by capturing a candid moment in a real-life scenario rather than obvious posing where subjects smile into the camera. We strive to incorporate the following:鈥�
- A candid and authentic feel, with people as the prominent subjects
- People engaging in real-life activities that reflect the narrative of our communication
- Storytelling, capturing emotions and delivering a visually-engaging snapshot of life at SFU
Other requirements
Images should:
- Have dynamic compositions taken from interesting angles
- Feel somewhat simple, without too much visual noise
- Incorporate quiet space and wider framing to allow headlines and other text to be easily placed over them
- Bleed off one or more edges of a composition
- When multiple photos are incorporated into a spread, position them so they create a dynamic composition by balancing scale, placement and negative space
Secondary images
Secondary images provide more detail or context in a composition and usually complement the primary image. These images can be 鈥渆yes to camera鈥� or detailed in nature. Examples include:
- Student portraits
- Physical spaces
- Research lab tools and equipment
- Elements of student experience such food closeups
